Why a Website Is So Important for a Small Business

Having a website provides numerous benefits, many business owners say they wouldn’t be in business without their website!

David Negri, owner of Hampering Around enthuses “our website is our window to the world… our online storefront powering our 400 square metre warehouse and office.” Wouldn’t you like to feel as excited about a business asset as this?!

Many benefits are obvious, yet still worth stating as the simple is often what is overlooked, including:

To be considered and to be competitive – don’t be left out when a customer is searching for a provider and your main competition has a website and you don’t.

To act as an information resource and to help customers know more about your business, help them ‘qualify’ themselves as needing your products or services (much more efficient than taking enquiries and explaining the same thing about what you offer over the phone or face to face).

Enabling customers the convenience of engaging services online is an expectation of most consumers nowadays and Julie Sweet of CertificatesOnline has tapped into this need by providing access to birth, marriage and other official certificates through an online service, supported by 24×7 phone help. Julie acknowledges “I wouldn’t have the business I run if it wasn’t for our website.” The service they provide is so critically about convenience for their customers that they couldn’t offer this benefit without effective website interaction for customers.

Website business work is extremely flexible as Richard at Property Geek says “I can work on my business anytime, anywhere, as long as I have web access”.

A website can profile you globally as Kylie Saunder from Pilates YogaBiz says “without a website I wouldn’t be able to have an international business presence” and the 24×7 nature of a website overcomes timezone issues with global customers.

For businesses with a market niche, such as the toy train etailer TootTootToys, “having a website is critical for the small niche market I service, it is my shop and my gateway to customers.” Many specialist businesses have flourished in the online world that would never make it in the retail dependent world because they can simply be ‘open’ to such a wider market and not restricted by physical demographics of customers.

Attracting business opportunities from all walks of life has seen the brand and business profile of organic foodie Samantha Gowing flourish, not least through the profile and reach enabled by her website.